Working Women of Tampa Bay blog

Are You Settling for “Mr. Right Now” Instead of Waiting for “Mr. Right”?

Working Women — Tue, 10 Apr 2012 01:25:28 GMT

Blog by: Brenda Tillmann, The Sales and Client Relations Mentor, founder of Brenda Tillmann International

When you are in business, you are in sales and at some point in our business; we all have experienced dry spells - just like in the dating world. So when that happens, what do you do? Do you become desperate? Does every potential client start looking like "Mr. Right" to you, no matter if he fits your ideal client profile or not?

Settling for the wrong customer can be a huge waste of time and money. You'll find yourself running around in circles trying to please this high-maintenance customer and miss viable opportunities to truly make a difference in your best customers life or business.

Develop a profile for your ideal client so that you are not tempted to close any old Joe Smoe that comes along. To assist you getting really clear who this may be, take a look at your existing clients. This is the ONE individual in your business that you simply can't believe you get paid to work with. The one who happily pays your fees and appreciates the value you bring to their lives. What does this person look like?

Take a few minutes to reflect on all of your clients and write down demographics of each person, make a list of...

   •   What problems your ideal clients have?

   •   What issues they need a solution for to get to the next level in their business or personal life?

   •   What roadblocks do they face when trying to achieve their desired goals?

A pattern should emerge so look for it. What do they have in common? When you know who your ideal clients are, you will stop wasting time by chasing the wrong kind of prospects.

As you enter the "dating" stage, you may have a list with thousands of prospects on it. But just as in love, so is it in business: Timing is everything. Not everyone will want to work with you or as I like to refer to it, have a relationship with you. It’s important to realize, these prospects will move forward according to their time frame, not yours. Now that doesn’t mean you have to wait around for them to take notice of you.

You will need a plan, a strategy, to move them through your sales funnel allowing them to essentially raise their hand to let you know they are interested in you. You will become more efficient when following up if you have a system in place to find out who’s really into you, who kind of likes you, and who is still deciding what they think of you. What are the deal breakers?

Don’t be a serial dater and don’t wait too long to call after a date! Failing to follow up is a common problem for many entrepreneurs because they are busy chasing other opportunities. Too many business owners give up on their prospects way too early by thinking that if the sale doesn’t happen on the first meeting, it never will. Statically it’s been proven most consumers (81%) do not buy until at least the fifth contact.

What system do you have in place to make sure you are not the guy or gal who didn’t call? To ensure that your leads don’t get lost, automate your email with auto-responders that deliver quality content from free reports, video tutorials, email series that they can learn from so that when they are ready to buy, they buy from you. This is called nurturing your prospects.

But be careful not to move too fast! Give the relationship time to grow before you ask for the sale. Would you ask someone to marry you after only knowing him or her for five minutes? Put yourself in his or her shoes, would you say, “yes” to a marriage proposal to someone you just met? There are still discoveries to make about your prospects and they most certainly want to know more about you, too. It’s crucial to their success as well as yours to make sure you are a right match before asking them to commit to a purchase.

So before you get down on one knee to propose, make sure:

   •   Your prospect knows the benefit you provide by educating them.

   •   Use social proof to demonstrate how you’ve served others and the successful outcomes of working with you.

   •   Give them a free trial so they can experience the benefits you provide. This will make them realize they can’t go another day without you!

   •   Implement an automatic “warm fuzzy touch” plan with email or direct mail that will gradually take them by the hand and lead them through your sales funnel.

When you take your prospects through this simple and easy process, your ideal clients will naturally progress forward while the others opt-out…this is a beautiful thing!

Marketing is like dating and can be fun. Especially when you provide a valuable product or service that people really need and can benefit from. You’ve got something worthwhile to offer the world so get out there and get in the game! Attract your ideal clients by playing up your positives, differentiate yourself from the competition, build meaningful relationships, and apply the rules of dating to your marketing and you’ll see your nurturing efforts consistently turn interested prospects into sales.

Brenda Tillmann, The Sales and Client Relations Mentor, is founder of Brenda Tillmann International and the creator of the Romance of Selling System™, the proven step-by-step program that shows women business owners exactly how to utilize their natural relationship skill set to sell with ease which literally transforms their sales results...guaranteed! You can get your F.R.E.E. Audio CD and receive her weekly sales & client relationship building articles on establishing more high-value relationships while consistently closing more sales at: www.brendatillmann.com

Does Your Business Card Make An Impact?

Working Women — Fri, 30 Mar 2012 03:41:44 GMT

Blog By: Patricia Rossi

Your business card matters. It’s like a resume. It lets people know how you feel about yourself, your business and most importantly them. Your business card gives you an opportunity to make a stellar first and lasting impression.

Here are a few ways to make sure you are making a memorable impact with your business card.

It represents you. Your business card is a visual reminder of your company and most importantly you. Make it visually appealing. Use high quality graphics that are appealing to the eye. Invest in a nice heavy card stock not printing paper thickness.
You can get 4,997 cards for 49 cents. Just kidding! But you can buy cards for a minimal amount of money. So, no marked out phone numbers or emails… if your information changes invest in new cards. You are worth it and so is the recipient.
Never present your cards like you are in the middle of NYC’s Times Square handing them out in a wonton manner. If you respect your business card, hand it with grace and respect. Then, other people will treat it in the same manner and hopefully keep it as a reminder to build a business relationship with you in the near future.
Before heading out to a networking event,know where your cards are. Put them in a place that you can easily locate in a smooth, relaxed manner. You don’t want to appear to be break-dancing or putting out a fire by patting yourself down like your clothes are on fire in search of a card.
Always have some cards with you. If you say you have forgotten your card while at a networking event, it might appear as if you aren’t credible and competent.
If you want to quickly and easily convert business cards into contacts. Check out cardmunch.com and download the app. You will be able to snap a picture with the app, a business card is automatically converted into a contact. It will also show your LinkedIn profile.

My Business Success Series will show you how to navigate common and uncommon social situations that present themselves in professional as well as personal settings. We are all walking biographies – what story are you communicating to others through your unspoken soft social skills?

Take a peek at the 15 videos that are available in my Business Success Series.

Take a leap of faith to entrepreneurship!

Working Women — Sat, 17 Mar 2012 00:40:24 GMT

Blog By: Vonda White, founder and CEO of Collegiate Risk Management and Student Insurance Inc.

Recently I read an interesting article on CNN.com, called “The fastest-growing job in America.” It discussed how the bad economy has taken away once-upon-a-time great jobs and how people are trying to make ends meet. They found a trend in how people are making money and surviving in this low job market.

What’s the fastest growing job in America, you ask?
That would be… the entrepreneur or in their words, the “hustler.”

That word seems a little distasteful, but a lot of Americans have to “hustle” now and work 2-3 different jobs – as much as 20% of people are deemed underemployed, or juggling multiple gigs to pay the bills since the recession started in 2007. Yes, there will always be careers and work… but probably not how it used to be. Unfortunately, you might as well forget all about pensions, retirement plans and a guarantee of 40 hours every week. And if you’re lucky, your career won’t vanish because of technology or new social trends. Like CD store clerks, bookstore owners and even newspaper journalists.
There is a fascinating dynamic reshaping of our thinking, in regards to what we do for a living. Some people will go into professions, but others are learning to become professionals or multi-skilled job creators for themselves. Yes, it can be a little scary to start your own business. Most people are afraid because they don’t want to lose the security of a paycheck or health insurance. However, the reality is that layoffs and buyouts are happening every day and the economy isn’t going to get better anytime soon.

Take a leap of faith and hustle your way to entrepreneurship!

That’s how this great nation began and that’s what America is all about! You can be and do anything. Don’t let the bad economy get you down. You can succeed even when the odds seem to be against you!

Vonda White, founder and CEO of Collegiate Risk Management and Student Insurance Inc., built two companies that serve thousands of students nationwide with student health and accident insurance and various ancillary insurance products. A highly successful entrepreneur, Ms. White has received numerous awards and much recognition for her efforts.

To learn more about Vonda White, visit: www.successagainsttheodds.com/vonda-white

NETWORKing is a Full-time, Full-contact Sport!

Working Women — Mon, 12 Mar 2012 23:14:09 GMT

Blog by: Debbie Lundberg Life & Business Coaching

While there are a lot of suggestions for networking and attending various functions, there are few that we believe serve you best. You will find each of our suggestions are easy to remember, require action on your part and focus more upon the other person than upon yourself.

Just know, networking is not synonymous with communicating. It is your responsibility to make the other person feel connected and interested!
Network by focusing your attention on results, and not just the action of being at an event. Before you use any of the ideas for networking, commit to the following:

1) If you go to a networking event with someone, agree to drive to and from the location together and have minimal (or even no) contact at the event. Having a conversation with your friend while at a networking event just means you wasted time and energy driving to the function when you could have just met where you usually do. If you want time with your buddy, go get a coffee or drink after the networking function; just do not spend your time together since that is not productive!

2) Have enough cards for two per person you can potentially meet. Make sure those cards are up-to-date with no changes in name, email or phone scratched out and written in pen. Is the focus a change in your career? If so, then get professional cards printed with minimally your name, email and phone with your 2-4 areas of professional prowess listed. Make sure your cards are only UV coated on the front so that people can make notes on the back.

3) Have easy access to your cards and place those you receive from others in an equally convenient location. Ladies…no purses at networking events, or at least carry small ones and ensure you do not need to fumble with zippers, etc. when getting your cards. Go for functionality at the events and use your pockets for your card and cardholders.

4) Check your attitude and outside interests at the door. Keep in mind the situation, opportunity and focus, and know that your truly do not get a second chance to make a first impression!

A quick way to remember how to communicate is with the acrostic NETWORK:

N - Names
E - Event
T - Target
W - Work
O - Offer
R - Reach
K - Keep

Now that you have a way to remember the sometimes seemingly daunting experience of networking, here are a few ideas for being successful in a NETWORK:

N - Names - Get names, in advance, of who will be there.
E - Event - Attend for at least one hour or more.
T - Target - Plan to make 3-4 solid contacts per hour.
W - Work - Act as if the event is one that you created – work it.
O - Offer - Decide what ideas or benefits you can provide for others.
R - Reach - Reach out to people afterward.
K - Keep - Keep in touch and keep networking.

NAME: Locate the person in charge of the event a few days prior to the date. Ask for a list of attendees. Sometimes these lists will not be disclosed, but it’s worth a shot. If you do not get the names, arrive early and review the name tags to come up with a plan for who you would like to meet. For your name, wear a name tag. Go ahead and have one made so that you are comfortable with it.

EVENT: No matter how long the networking event lasts, commit to attending minimally for an hour. When people “blow in” and “blow out”, others notice. Additionally, staying at least one hour gives you the opportunity to catch latecomers. You already arrived early to see the names and prepare for whom you wish to meet. Now you are poised as the person whom others wish to meet.

TARGET: Target people or companies when you arrive early and plan for whom you want to interact. Target 3-4 solid connections for each hour you are at the engagement. This does not mean you can only speak with 3-4 people, but focus on quality over quantity. Collecting business cards is one thing…getting the perhaps few cards of people who can be a collaborator, is another. This is communicating versus networking.

WORK: Work the room. Yes, work it! This is where you take on the role of a host or co-host. This is not to say you take credit for the event or the party, rather you make it a point to welcome others and introduce them with a firm, quick handshake of 2-4 pumps of the hand, and interested, interactive conversation. When you appear as the person to meet, you become the person to meet.

OFFER: Even though you are looking to advance in your area(s) of life focus and move forward with your approach or business at each networking event you attend, make sure you devote equal time and attention to listening to and learning about the other people you meet. They may also have areas of life focus and business plans, and good communication is a two-way street. If your experience can assist someone else is attaining his/her goal, they will be much more likely to assist you with your focus/goals. Make an offer to follow through with information, a contact or something else, and you will endear yourself to that person. When you follow up with him or her in the future, you are now a welcomed call, e-mail or letter coming across his or her desk, rather than another person just looking for a favor. This is a value position that must be sincere in the offer and quick in the execution.

REACH: You have made the new contact and figured out a value-added connection you can provide. Now be sure to reach back out to him or her after the event. Typically, a follow through outreach within 24 hours is optimal. Keep in mind, a phone call can appear pushy, and an e-mail can be impersonal. Contrarily, a handwritten note is quite personal, and a note with a relevant article or bit of information is a real connection (if you have agreed to follow up via phone or email do that, but if there is no commitment, go for the personal note). Think about it…how many people display, or even save, phone messages or emails? Not many. However, many of us keep handwritten notes as keepsakes because they create a personal connection.

KEEP: It has been stated that you must network regularly…not just when you need something. Networking is a function that you must constantly keep on your weekly to-do lists, not just something to do if you need a new job or referral. Keep also stands for keeping in touch and keeping your word. When a person says he or she will be somewhere or do something on a particular date and then lets it slide, this becomes memorable for all the wrong reasons. Keeping up with your commitments keeps progress on your personal and professional goals heading in the right direction!

Make the most of your full-time, full contact “sport” of NETWORKing. Have fun, make connections, and look for the value in your efforts. I’ll see you at an event…engaged in conversation, and engaging others to do the same!

Debbie Lundberg Life & Business Coaching
"Partnering to Develop, Inspire, Train & Coach."
www.DebbieLundberg.com
P.O. Box 13248 | Tampa, FL 33681-3248
813.835.0196
http//www.youtube.com/debbielundberg
http://debbielundberg.blogspot.com/
www.ReversingTheSlobificationOfAmerica.com
facebook.com/DebbieLundbergLifeandBusinessCoaching

How SEO Can Make or Break Your Business

Working Women — Tue, 14 Feb 2012 00:26:02 GMT

Search Engine Optimization, SEO, is critical to the success or failure of your business. As the Internet, social media marketing and mobile marketing continue to change the landscape of business, SEO has become more important than ever. Building a website without a plan for SEO, is the single most expensive lesson any business will learn. A quality design is essential but that is only 50% of the job. Your efforts must continue long after the initial launch of the site and it is an ongoing process.

A great website that’s user-friendly and filled with constant, fresh content is important – in fact it’s crucial to the success of your business. But what if nobody can find your site? Sadly there are tons of great websites all over the Internet that nobody can find – thanks to not using SEO techniques properly.

If you’ve done any website work, even if it’s only for your own, you’ve no doubt heard the phrase “SEO game” when it comes to promoting your site. The fact is, SEO is no game at all, it’s actually very serious business when it comes to driving traffic to your website. What should you do?

First, you have to have an SEO plan or strategy. When you are promoting your website to the search engines, make sure you are using keywords and phrases that are completely relevant to your website and niche. For example, if you have a website on natural treatments for diabetes but you’re using keywords that have to do with aviation, you might get people to visit your site, but they sure aren’t going to stay. If you are trying to solve a problem for your readers and visitors (and that’s exactly what you should be doing) then you need to provide them with the keywords they need to find you.

Another big tip – don’t rely entirely on an SEO “expert” for all of the work. It’s important that you understand the process of SEO and have some say in it – after all this is YOUR business and nobody knows it and understands it like you do.

Limelight Marketing Consultants is a full-service marketing company assisting businesses with online and offline marketing efforts through creative design and strategic marketing approaches. Limelight has the tools and expertise to get you to the top of the search engines. Call (813) 388-9384 or email Liane Caruso at liane@limelightconsultants.com if you want to learn more!

Your Significant… Self? How to be the best YOU for any relationship!

Working Women — Mon, 13 Feb 2012 17:53:16 GMT

Your Significant…Self? How to be the best YOU for any relationship
By: Michelle Phillips, Author of The Beauty Blueprint

That famous country song said we were looking for love in “all the wrong places” but maybe we were actually looking in all the wrong ways. You might have a “list” of what you are looking for in your ideal mate or you might be looking for that special someone who “completes you”. In the process you might be bringing in that same person who we may think is our type yet the reality to finding love successfully may be asking the question, “What type are we?”

Before you put on your Friday night best or log back on to your favorite hook-up website again let’s take a minute to look and feel your best about the most important person in the next relationship, YOU! It is absolutely true that we attract what and who we are in to our lives. When it comes to bringing in our friendships and romantic relations what we radiate is something I call, “The Law of Attractive”. It is the true beauty that can’t be painted on or pumped up in the gym, instead it is the kind of amazing that, when you have the confidence to let it shine, will bring in the perfect person who compliments you not completes you.

I recently had a client I was coaching and after we conquered her work fears she said that her next goal was to get back into a relationship. Of course, no one who wants a relationship truly wants just anyone, they want Mr. or Ms. Right! And most of us know in our hearts exactly what that means, when someone asks we unfurl that dreaded “List”! It is the magic, 10-foot long scroll with every physical, emotional, and spiritual quality that we think we need in a mate to be happy. I asked her what was on her list and she rattled off things like; patient, extroverted, and easy-going. I have to back up by saying I had already been working with her for a few months, and, while she was working on herself currently, she was none of those things. So when I asked how her manhunt was going she said sadly that the people she was dating were none of those things. Shocker!

So where do you start? Think about the phrase, “He” or “She” is a good match for me. You don’t match socks by finding some that go nicely with each other, you match them by finding two that are as close to each other as possible.

- Make your list. Make a note of all the attributes you would find important in a long-term or forever type relationship. Be sure to list more than just physical qualities like dark hair and full lips, the values that you find important such as; honesty, integrity, loyalty, and compassion, will play a much bigger role in the long-term success of your partnership.

- Check it twice. Before you start on your scavenger hunt for love, check the list once for yourself first. If there are areas that you find important in someone else think about if you have them. If you don’t, there is nothing wrong with taking some time to work on you.

- Pay close attention to who is naughty and who is nice. All too often when don’t stick to our list out of fear of rejection, (something), or maybe just a physical connection that we mistake for love but the whole time the alarms are going off inside us to run. Trust your gut here and know that when the time is right for you and that special someone it will work out.

While there may not be a club, church, or online dating site to find true love there is one place that holds the magic of cupid’s arrow, your heart. Find that and honor it and you will be fully capable of loving someone else. Love and be loved, it starts with you!

Michelle Phillips is the author of the bestselling beauty and self-esteem book, “The Beauty Blueprint- 8 Steps to Building the Life and Look of your Dreams” (Hay House) is now available on major book sites. You can listen to her live on Mondays at 12pm est on www.HayHouseRadio.com . She is also a regular guest on the national TV shows, The Daily Buzz, GalTime, and Daytime. www.michellephillips.com

Beware Of Experts

Working Women — Mon, 13 Feb 2012 16:48:15 GMT

Beware Of Experts
By: Etiquette Coach, Patricia Rossi

The second I hear an Expert…

I immediately start sniffing for the nearest escape hatch.

INTERNALLY: I’m in a fight or flight stance ready to launch.

EXTERNALLY: I hold a steady gaze while turning their voice and verbiage into Charlie Brown’s teacher undefined Wa Wa Wa Wa…

So thank you Experts for this coping pattern given to me at the tender age of 10, where I was tested and told about my gift. I was a carrier. The diagnosis of my ‘gift’ wasn’t well received and caused fear, ridicule, and confusion in my pre-Oprah 1970′s working class community.

Another event at age of 10 presented itself to me without warning; the untimely death of my mother. So, here I am trying to balance the news of my gift (that the experts forecasted) would never let me process information in a normal manner and no ‘Mama Duck’ to give me the most basic of survival and thriving skills while I navigated the pond.

As I treaded water; I would try my best to learn from the other ‘Mama Ducks’ and their families. I would approach them at times to be included, to learn, and hopefully grow and graduate myself to the big pond. However, many rejected me; one even telling me that they might catch my gift of dyslexia.

A few… an amazing, beautiful and vital few did give me a peek in… as what to do and I made it out of the little pond. So I latched on to the vital FEW.. and my journey continued. I had the good fortune to find a tutor that taught me how to tame the letters and numbers that gyrated,danced and jumped across the page every time I gazed upon it.

Those early rejections and learning to live with Dyslexia gave me wings I would not have normally sprouted and those wings lifted me up and out to the mecca pond of life where the BIG experts dwelled.

With my pencils sharpened and sitting in the front row of life the experts had one message for me and shared it with me time and time again.

They said Patricia, “You talk too much” and I felt ashamed. But I kept on talking. The Experts would put big red gooey X’s on my report card that highlighted my excessive talking. There it was! Not just in verbal form but in written form as well. Whew! Did I feel shame. But I kept on talking.

The Experts were right about one thing. They shared with me once, “Patricia you can’t sing undefined you don’t have a singing voice” and you know what? They were 100% right! Even Experts aren’t wrong all the time. So I guess I will just keep talking!

In my present life, I talk on television, I talk on the radio, I talk in magazine and newspapers. I speak to large audiences, business professionals, professional athletes, and everyday moms and dads. I recently just talked 65,000 words into a book that was published by St. Martins press, that just went into it’s 3rd printing in 16 weeks undefined another thing the Experts said was impossible.

I teach people how to build, maintain, and grow social and business relationships by being at ease in any and all situations they might find themselves in. From the big pond to the small pond our interactions either propel us ahead or hold us back. Whether you are a Rhodes scholar a Mensa member or a little duck trying to make it out of a small pond; your social skills if intact will take you to places unimagined.

To book Patricia Rossi for a speaking engagement, personal appearance, TV, radio, or print media, please contact:

Patricia Rossi
Post Office Box 814
Safety Harbor, FL 34695

Phone: 727-375-0375

Email: patricia@patriciarossi.com

The Business Card Blues

Working Women — Mon, 13 Feb 2012 16:43:06 GMT

The Business Card Blues
Written by: Debbie Lane C. Ht.

One of the first things a new hypnotist does is get a business card. We are proud of what we do and anxious to get the word out. We have been told to put that card into the hands of everyone we meet. I know I did the same thing. I looked at who was successful in other arenas and followed their example.

At the time I began, real estate was booming and everyone was swimming in prosperity. I noticed that the most successful people had their pictures on their cards. People are more likely to hold onto a photo, so my picture went onto my card.

It is best not to try and be all things to all people in an ad. So, rather than put a laundry list of everything hypnosis could do for an individual on my card, I put my contact information (especially my website once it was up and running). Using top quality, glossy paper, in order to appear successful, I ordered 1000 cards to start and was off and running to networking meetings.

Like the rest of the crowd, I put my cards at a table where people could pick them up. I pressed my cards into as many hands as I could. I swapped cards like a trading card fanatic, greedily counting the number of cards I held at the end of every meeting.

When I got back to my office, I placed the cards in a “to be filed” pile. Some even made it into my data base. At one point in time, I could have papered my office with other people’s business cards. Not any more. Nor do I give my card away so freely. I have stopped putting them at the materials table as well. If you want my card you have to ask for it.

I realized that when people were loaded into my database without any kind of personal relationship or request, they weren’t happy getting newsletters. Some might even call it SPAM, even though my name was being added to every list in town. This was a solid reason not to give my card out so freely. Further more, if a card is shoved into my hand, it ends up in the trash bin.

I now ask for cards when I make a real connection with someone. I ask for several cards, so that I can refer my clients to them when appropriate. I place those in a card holder I keep handy. I will send a short hand written note after receiving the card, mentioning our meeting and offering help if and when appropriate.

No more feeding frenzy at networking events has actually improved my relationships with those I do encounter and increased my enjoyment of the event. Try it, go ahead, leave the cards behind and find out how much better known your reputation becomes!

© Debbie Lane C.Ht. (727) 781- 8483 www.wisdomhypnosis.com

Name Game: 5 Simple tips for how to remember names

Working Women — Tue, 17 Jan 2012 05:45:26 GMT

In my hmmm hmmm years of living on this earth, I have never met one living soul that didn’t like to hear their name.

If you want to impress someone, bypass the diatribes about your oxford degree, surviving 30 days at sea on a raft made of shark skin, or how you won that contest in college eating the most hotdogs. Make an instant impact, the fastest and simplest way, by remembering and voicing their name.

But….what if you can’t remember the name of the person you’re speaking with?

Whatever you do, never say “I forgot your name,” or “I can’t remember your name.” Those kinds of statements will just make the other person feel unimportant, and forgotten.

Instead, say something like, “Your name is right on the tip of my tongue,” or “It’s been such a long day, could you tell me your name again?”

Of course, you’ll make an even better impression if you can remember the person’s name in the first place. Try these 9 simple techniques to help remember names:

Listen. Really listen when someone is telling you his or her name. Sometimes instead of listening, we’re thinking about what to say next. Don’t do this. Listen to the person’s name and say it out loud as soon as possible, “It’s so nice to meet you, Tammy.”

Repeat. After meeting someone new, say the person’s name a few times to imprint it in your memory. Use it while speaking to the person, but not so frequently that it feels awkward.

Nickname. Give the person a nickname that helps you remember them (Tall Tammy, for example). If you use this technique, make sure you don’t say the nickname out loud, keep it to yourself!

Write it down. Write down names and identifying information (or enter them in your Blackberry, iPhone, iPad, etc.). After you meet someone and go your separate ways, write down the person’s name, where you met them, and something that will remind you of what you discussed. This is especially helpful at networking events.

Spell it. If a person has an unusual name or the name has more than one spelling, ask them how they spell it. If a name is generally spelled only one way, like Robert or David, you could ask if they prefer Bob or Dave. Always ask before shorting another person’s name. Don’t assign them a nickname.

If you have trouble remembering names, use these simple tricks to help names stick. Use them to make a bigger impact by calling others by name and making others feel as special as they are!

For 4 more tips, check out Patricia Rossi's blog at http://www.patriciarossi.com/2012/01/how-to-remember-names/

To book Patricia Rossi for a speaking engagement, personal appearance, TV, radio, or print media, please contact:

Patricia Rossi
Cell: 727-457-0070

Phone: 727-375-0375

Email: patricia@patriciarossi.com

Have you stuck to your resolve?

Working Women — Tue, 17 Jan 2012 05:40:28 GMT

Every January 1, I would wake up with the best of intentions. Each year I had resolved to improve and live a better life. Then, by February, all thise ideals are out of the window. Failing to fulfill New Year's resolutions can be soul crushing. I felt weak and I didn't want to think I would be stuck living the same dreary life, slogging through the days forever.

Then I discovered the secret to keeping my resolutions and meeting my goals!

Now, when I set a goal, I know I can reach it and so can you!

I can help you reach and keep your goals!

A few tips to keep in mind:

Be sure your goals are realistic. It sometimes help to chunk down your goals into small steps that you can track. Keeping track of each small success you make toward reaching your larger goal will keep you motivated.

Write your goals down. It may help to see a list of items on paper to keep your motivation strong. Keep your list with you and refer to it when you need help keeping your resolve.

Talk about your goals, don't keep your resolution a secret. Tell friends and family members who will be there to support your resolve to change yourself for the better or improve your health.
Use the buddy system. Find yourself a buddy who shares your goal and motivate each other.

Debbie Lane C.Ht.

"Unlock Your Natural Potential"

(727) 781-8483 office
Facebook
www.wisdomhypnosis.com
http://wisdomhypnosis.blogspot.com/

Coming Soon! 2012 Printed Directory!

Working Women — Fri, 18 Nov 2011 17:56:27 GMT

We are excited to announce that we are working on the 2012 WWOTB Directory due out in January. We are printing 700 copies this year. They will be distributed free to members as a pocket guide of resources. This is a supplement to the web directory that is more for searching key words than finding people based on industry.

In order to be listed in the directory, you have to be renewed through 2012. So for those of you up for renewal - it's best to consider annual membership to take advantage of this perk.

There are several advertising opportunities to benefit your business.
- Full page ads (B/W and Color)
- 1/4 page color profiles
- Business card size ads

Advertising rates start as low as $50!
Ad packages with renewals start as low as $125!
80 1/4 page color profiles available! First come, first serve!

As a perk of being a member, you can be listed under one industry category but can pay an extra $10 to be listed in other categories as well. You can also pay an extra $25 to be listed at the top of a category.

If you are interested in advertising opportunities, email wwotbdirectory@gmail.com. Some of the advertising is "one franchise per category" - so don't delay. Also, the first 20 members to sign & pay, get to choose a cool freebie!

Ad orders will be taken starting December 1st.

Take the Stress Out of Your Holiday Shopping at Think Pink!

Working Women — Mon, 14 Nov 2011 20:29:36 GMT

It’s a well known fact that women can do it all; now they can have it all too! Working Women of Tampa Bay has coordinated the ultimate shopping experience for busy woman who deserve indulgence and need to prepare for the holidays! The Think Pink Women’s Boutique & Expo is a night of mini spa treatments, exciting makeovers, free samples, gourmet food and wine tastings along with a selection of dozens of local vendors showcasing their unique holiday gift ideas.

The only way to shop is by turning your to-do list into a night out with the girls! You’ll network with other female professionals and chat over a glass of wine while supporting local women-owned businesses. Relax, rejuvenate and connect with some complimentary spa treatments and retail therapy!

This private shopping event is free for members and only $5 for non-members. The first 150 women will receive a complimentary glass of wine, appetizers and a Yelp tote filled with goodies! Avoid the craziness of Black Friday at the mall and join us at our 2nd Annual Holiday Shopping Expo hosted at the Shriner's Activity Center in Tampa on November 30 from 6pm-9pm.

We are proud to present our generous sponsors: TBT, Yelp, White Book Agency, BABM Magazine, Good Living Magazine, Health and Healing Touch Wellness Center, Exploracise, Motivating Other Moms, Vault Denim ~ Pinellas, Grow Financial, Chevy - Night of 1000 Toys, Rinnova MedSpa, Darren Pena Salon, Brandi Kamenar Image Design Studio, Center for Weight Loss Management.

Succulent snacks and wine will be provided by: Quintessence Catering, Napa Flair, Carrabba’s, Costco and Melting Pot.

Our fabulous vendors include: Scentsy, Miche Bag, DP Fitness & Wellness, Thirty-One, Stella & Dot, Intensity Academy Sauces, Arbonne International, Willow House, Park Lane Jewelry, Mary Kay, Silpada Jewelry, Sickle Hunter Financial Advisors, Jewel Kade, Sencere Moments Photography, Indigo Blue Boutique, One-Stop Cruises, Marcus Designs, Growing Up, Connect for Success, Falling Star Photography, HaleyGrace, Spa Sundara, GiGi Hill Bags, The Chrysalis, Nikken and Illuminated Publishing.

Jessica Rivelli, the founder of WWoTB says, “The mission for the Think Pink Expo is to give our members and other women in the community the opportunity to shop from each other during the holiday season. Local retail sales help support friends, family and neighbors. We believe events like Think Pink help boost our local economy and increase consumer confidence in our community.”

Working Women of Tampa Bay has over 10,000 social media fans and more than 600 members between in its flagship chapter and the newly launched Working Women of Central Florida. The organization’s core principles are to help educate, motivate and inspire female professionals and women business owners. Visit the website to register to attend and to learn more about membership and our extraordinary events calendar!

You can register for Think Pink at www.workingwomenoftampabay.com. For more details email workingwomenoftampabay@gmail.com.

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5 Simple Strategies to Create Repeat Customers

Working Women — Sun, 13 Nov 2011 01:50:44 GMT

Blog by Brenda Tillmann

Having been born and raised in the Deep South, one of the most hospitable sayings I remember is “Y’all come back now, ya hear”. It was (and still is) as common as “please” and “thank you” and served with a smile on a daily basis from just about anywhere one would find them selves whether it is at church, a neighborhood cookout or a local business. You’ve surely heard that expression while watching a television show or during a movie at some point in your life. But for any business owners, a returning customer is essential to survival.

For the entrepreneur, it’s vitally important to learn how to build a base of customers who return to your business time and again. Here are five tips and strategies to foster loyalty with your customers with style, ease and grace:

1. Be Committed. Being committed doesn’t mean that you have to leave everything else and cater to the needs of just one client and forget about the others. It means being fully invested in their success; dedicate yourself to helping them achieve the results they desire. Go out of your way, do what needs to be done, what you agreed on in the first place, and above all, treat your customer’s as you would want to be treated.

2. Appreciate your customer’s  You can never thank someone enough if it is sincere. A "thank you" can go a long way. Tell someone you appreciate his or her business in person, on the phone, or better yet, a personal hand-written note by mail. When was the last time you received a note saying, "Thank you for your business. I appreciate the opportunity to have you as my customer"?

3. Provide Quality, Not Just Quantity. Make sure your services are the best value for the money. You do not need to lower your prices simply because your competitors do, make sure your customers know that you are worth the extra money and why. To do this, you must give value first, don’t add it. Put value in your customer’s hands before you even ask them to buy anything from you. Find something you customer’s value and give it to them.

4. Continue To Understand Your Customers Needs. Ok, so you’re good at what you do, but that doesn’t make you the best there is, because there is always someone that can do better than you on your heels. You must stay current with what your customers expect and need from you. It’s a terrible feeling to discover your customers have left because you were not providing what they needed. Needs change, so thrive to make yourself better, sharpen your skills everyday, that’s what makes you money.

5. Keep In Touch. One of the most important, and so often over-looked, ways of getting repeat business is to simply follow-up with your customers. If you’re in the habit of providing a service/product to a customer, then you cash the check, and forget about him or her, I can assure you that you won’t get business from that client again. With a Follow Up Strategy in place, it only takes a minute to send an e-mail, a post-card or give a call to a previous client, tell her you really enjoyed working for her, was a fun project, and that you’re always available to answer any questions she may have. Build a relationship with your clients, get to know them, they’ll come back and be more likely to send business your way.

Bottom line: You cannot afford to lose your hard earned customers. What are you going to do today to make sure they continue to do business with you?

Brenda Tillmann specializes in helping entrepreneurs attract idea clients, build strong client relationships and close more sales in less time with her customized programs and mentoring. If you want to get clients calling you instead of you chasing them, visit her to schedule your complimentary 30-minute 1-on-1 Define Your Sales Success Analysis and Strategy session at http://www.BrendaTillmann.com.

How to Make a Lasting Impression

Working Women — Sun, 13 Nov 2011 01:45:37 GMT

Blog by Brenda Tillmann

It’s important to remember that when you meet someone for the first time, you have an opportunity to make a real connection, or you can simply pass on your name and be forgotten. Successful relationship-building requires more than just handing out business cards. To build long-lasting, solid and mutually-beneficial relationships, a little homework and a little thoughtfulness goes a long way. Here are my tips for making a powerful impression that brings lasting results.

Do Your Homework - Research the People You’re Meeting
If you’re meeting someone in particular, research the person or people you’re meeting. Lots of resources exist that can give you both professional and personal reference material. The Web is a source of unlimited information, with things like company websites, personal bios, work histories, resumes, and portfolios; depending on who you’re meeting, you may be able to find a wide range of information about your contact. If the Web doesn’t produce any useful information, you could check with the company where your contact works, to see if they have any marketing information containing professional info about your contact. You could also check your local library for periodicals, such as magazine stories, newspaper articles or professional interviews. Depending on how public the person is that you’re meeting, you may be able to find everything from the name of a spouse to the first place they worked after college. Use the information you find when you meet your contact. Talk about common interests, such as being a parent, alma mater, hobbies; whatever common bond you can form with your contact can help you form a good relationship. Ask about things near and dear to the person’s heart – not just business talk – and you’re well on your way to forming a real connection.

Show Genuine Interest by Asking Questions
Getting to know people to form real connections is an art that can easily be mastered. Ask questions about everything; not just their professional life, but their personal interests and family life, too. The more you show that you’re genuinely interested in them and understand, know and really “get” the person, the better your relationship will be, and the more business opportunities you’re likely to gain. Be a real person to your connections, too – if your new business partner volunteer’s information about their spouse then open up and talk about your spouse. The more personal you can make your relationships with people, the better your long-term success with those relationships will be.

You Must Be Sincere
Everyone can have fun building good relationships – all you have to do is be genuinely interested in people. Enjoy getting to know your business colleagues, or even the person you met in the coffee line today. Forming connections with people can help in all aspects of your life, and even random connections can help your business in unexpected ways. You never know when someone will refer a key contact; an affiliate who may have great products for your prospects, or a business associate that could make your product a high-demand success!
Remember what your mother taught you as a child, to have friends you must be a friend. Don’t just see people as stepping stones to a better business. Take the time and make the effort to form real, legitimate connections by getting to know people, and I promise good business will follow naturally.

Brenda Tillmann specializes in helping entrepreneurs attract idea clients and close more sales in less time with her customized programs SMART Marketing TM and Sell by Not Selling TM. If you want to get clients calling you instead of you chasing them, sign up at http://www.BrendaTillmann.com.

The Importance of Marketing Planning for New Businesses

Working Women — Sun, 13 Nov 2011 01:45:07 GMT

Blog by: Liane Caruso of Limelight Marketing Consultants

Women entrepreneurs are truly fabulous. We commit ourselves to owning a business, diving in head first and sharing our business dreams with anyone who will listen. One of our biggest strengths is one of our biggest weaknesses, and as women entrepreneurs, we overcommit! We naturally take on too much, wear way too many hats and can quickly become overwhelmed. And before you know it, we can easily – without intention – set ourselves up for failure. One way to avoid that is have a solid, strategic marketing plan in place. Haven’t you ever heard “He who fails to plan, plans to fail?” Ladies, we love planning parties, dinners and events, so let’s plan for our business!

Many new business owners don’t take the time to create a plan because the plan in itself is overwhelming. But, without a plan, how do you know where you’re going or where you’ve been? Have you laid out a budget? Who is going to help you execute your plan? How can you tell if your efforts are successful or where are the budget pitfalls? The purpose of the marketing plan is to define your market, identify your customers and competitors, determine your strengths and weaknesses, outline a strategy for attracting and keeping customers, and to identify and anticipate change.

Knowing your customers is the cornerstone to your success. If you don’t know their likes, dislikes or expectations how do you assume to fulfill their need? If you’re marketing to the wrong target market, you’re wasting a lot of time, energy and hard-earned money. Also, make sure you have identified your competition including their strengths and weaknesses. How and what are their marketing efforts? What is successful for them?

Set your goals and objectives. This is like a big To Do list for your company. What woman doesn’t love a To Do list? Be bold! If you want to be a 3-million dollar company in three years, why not set that expectation for yourself and your company? Mary Kay Ash, one of the most successful women in business said, “Shoot for the moon and you’ll land among the stars.”

Establish a budget. “What should my marketing budget look like?” You have to spend money to make money. However, there are MANY cost-effective marketing options out there to explore so make sure you’re weighing your options and getting multiple quotes.

Basically, without a well thought out plan, you will be reacting, which could lead to additional spending that is not aligned strategically with your sales objectives and goals for the year. Give yourself a couple of months to create the plan and it does not have to be set in stone. Your company and marketplace will evolve and your plan should too. It’s a living, breathing document that will help guide your day-to-day activities.

Need help? There are consultants out there who can help you create a strategic marketing plan for your business. One comes to mind that I’m particularly fond of: Limelight Marketing Consultants. Call or email anytime with questions to liane@limelightconsultants.com or (813) 388-9384.

Social Success Tips: 5 Tips to Conquering Networking Phobias

Working Women — Sun, 13 Nov 2011 01:44:27 GMT

Blog by Patricia Rossi

I am frequently asked by people who find themselves uncomfortable in social networking situations, “What can I do to become more relaxed?” Many people,not just those who consider themselves an introvert or shy, find it difficult to communicate with people they don’t know very well. As a result, they may find they lose out on business opportunities.

Keep in mind, people like to do business with someone they know and feel they can trust. So, the next time you are heading to a social networking event, see it as an opportunity to make new friends and this will naturally turn into new business contacts.

Following are a few tips to improve your networking experience:

Practice conversation. Wherever you go, see it as an opportunity to practice conversing with people you don’t know – the grocery store, coffee shop, bus stop, gym, doctor’s office, or spouse’s family functions. If you see someone idle, strike up a conversation. What’s the worst that could happen? Every opportunity gives you a chance to reflect and then build upon the next experience, making it easier each time.
Wear a smile. Just keeping a smile on your face gives others the overall impression that you are a positive person. If you only maintain a blank stare, people will write you off pretty quickly. You only get one chance to make a first impression, and your expression may be the first thing people notice.
Remember names and faces. All too often people say they forget someone’s name immediately after an introduction. Make a point of paying attention at introductions and remembering the person’s name. Equally important is to remember the face that goes with the name. This makes a person feel important and they will have a positive reaction toward you as well.
Ask questions. If you don’t know what to talk about with someone, ask something you would like to know about the person. Ask them about their hobbies, what they like to read, something about the meeting, where they got their designer shoes that you just love and have to have. People like to talk about themselves, so you can take the focus off of your own uneasiness and put it on what you would like to know about the other person.
Listen, listen, and listen some more. Often times we are focused on what we should say next and we are not really listening to what the other person is saying. Make direct eye contact with the person you are speaking with and listen carefully to what is being said, then the conversation will flow easily. It won’t take long before you and this person who was a stranger only a moment ago now feels like a new friend.
All of the above suggestions are things you can and should practice in public settings. Then, the next time you go to a networking event, you will be much more comfortable with making conversation, making new friends, and ultimately developing great business contacts.

Wishing you much happiness and success!

Patricia Rossi, America’s Etiquette and Protocol Coach, www.patriciarossi.com

Time is Money: Learn How to be an Efficient Entrepreneur

Working Women — Sun, 13 Nov 2011 01:43:50 GMT

Blog by Leah Turner of Turner Time Consulting

OK, I must admit, Time Management is not the most exciting topic to discuss in a blog. We are all adults, and basically we should know how to manage our time, right? We all know about the Stephen Covey - Franklin Quest systems. And we all know that if we don’t manage our time, our time will manage us, blah, blah, blah. So, what the heck am I doing writing a blog about boring old time management? Well, I want to change the way we look at time management and make it Sexy, Fun, and Exciting!! Impossible, you say? Well, give me a moment of your precious TIME and let’s see if I can change your mind!

When I left the comforts of the corporate world several years ago to start my own business, I had to make a shift in the way I looked at and managed my time. I used to do exactly what we are all told to do; I would make a list of everything I needed to do, prioritize that list, and then schedule each task into my day. Once a task was complete, I happily CHECKED it off the list and moved on to the next item.

Efficient, but boring! So, when I started my own business, I realized this system just wasn’t working for me. Why not, you ask? Well, when you own your own business the phrase ‘Time is MONEY’ takes on a whole new meaning!

You see, it is not so much about completing a specific task in order to check it off your list as it is about building your business, your referral base, and your revenues. Here are three time management tips:

1. ASSIGN A DOLLAR VALUE TO YOUR TIME: This was probably the single most important step I made in my new sexy, fun, exciting Time Management program. Let me explain….let’s say you want to gross $100,000 in one year. That breaks down to $8,333 per month, or $2083 per week (based on a 40 hour work week), or $52.08 per hour.

So, basically, every hour during your workday is worth $52.08. So, how is that best utilized? Is meeting with a vendor you KNOW you are never going to use worth your time or would that time be better spent asking them to send you over their information via e-mail? Do you really need to have that 45 phone conversation with your friend at 3 pm in the afternoon? (Not unless he or she is paying you for it!). Is it really worth your $52.08 per hour to attend that workshop, luncheon or event?

I have several realtor clients, and it is amazing what happens to them once they ‘get’ this concept. No longer are they spending seventeen hours schlepping potential buyers to 35 properties on a weekend! They do a much better job of pre-qualifying and determining their clients’ needs before they waste their precious time (and gas!) driving them across the city!

2. NO LONGER DO THOSE THINGS WHICH DO NOT BENEFIT MY BOTTOM LINE: It’s ALL about the ROI (return on investment), baby! I am a firm believer in networking, but I am a firmer believer in ROI. Take a look at your networking schedule. If you client base is new home builders, how much sense does it make to network with a group that has no builder members? None. Or, let’s say your job or business requires you to conduct or attend a lot of meetings and there is NO WAY you can avoid it. Make sure those meetings are productive. Set an agenda. Do you really need to waste the first thrity minutes of a meeting talking about who got booted off ‘Dancing with the Stars’?

3. SCHEDULE TIME FOR YOU: Just as it is important for you to schedule your money-making activities, it is equally important for you to schedule your personal time. And, I promise you this, once you have put steps 1 and 2 into place, you will be amazed at the amount of additional time you will find in your day! Make that a priority as well. After all, YOU deserve it!

People, there are never going to be more than twenty-four hours in a day. So, it is critical that you make the best use of your time in a way that is going to be profitable and productive to you! Look at managing your time the same way you look at planning a vacation! You do the upfront research, you plan the activities you want to do, and then you DO IT and have a great time! Remember, time flies when your having fun!

Founded by Leah Turner, Turner Time Consulting offers marketing services, business coaching and company training programs. Turner Time Consulting partners with businesses and individuals to create a 'blue print' for professional success, and then we provide the solutions to get you there.

info@TurnerTimeConsulting.com
(407) 709-6816
http://turnertimeconsulting.com

The Votes are In: We are Number One!

Working Women — Wed, 14 Sep 2011 21:40:56 GMT

The Votes are In: Tampa Bay Networking Group is Number One

Tampa, FL September 7, 2011: Despite competition from some of the largest and most well- established professional networking organizations, Working Women of Tampa Bay took the top spots in the Best Leads Group and the Best Networking Event in the Best in the Biz Awards sponsored by the Tampa Bay Business Journal.

With nominations spanning a seven-county area, over sixty categories and 750 businesses; TBBJ’s Readers’ Choice Awards attracted almost 6,000 people who cast their votes for the organizations that are the most effective in developing and supporting business-to-business relationships.

As the fastest growing network of women in the bay area, Working Women of Tampa Bay (WWOTB) just celebrated their two year anniversary in June and is 600+ members and 10,000 social media fans strong. Their goal is to help educate, motivate and inspire female professionals and women business owners.

WWOTB has accomplished these objectives with a unique blend of contemporary and traditional networking techniques that inspire and genuinely unite their members. According to founder Jessica Rivelli, “Working Women has a solid place in the economic recovery as more women make the effort to start their own enterprises, build relationships and start strategic sponsorships. A lot of women have taken that challenge, and I believe women entrepreneurs are going to shape the new economy.”

Hosted in a variety of Tampa Bay venues, WWOTB’s eclectic events calendar includes workshops and wine tastings, spa trips and museum visits, as well as two monthly power luncheons that feature presentations by renowned speakers and offer plenty of open networking time.

Throughout the year, members are given the opportunity to sponsor events and donate products and services for contribution to charitable causes.

The cost of joining WWOTB is $50 for a half-year membership or $90 for a full year. For additional information visit the website or email workingwomenoftampabay@gmail.com.

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FOR IMMEDIATE RELEASE

Taking Care of a Senior Dog

Working Women — Thu, 08 Sep 2011 03:38:49 GMT

Taking Care of a Senior Dog
Jennifer Fadal
Pet Wellness & Lifestyle Expert

You know the old saying that one human year equals seven dog years! So, if your dog is seven years old…his body is really more like that of a 49 year old human. What should you expect as your dog ages? How can you better care for him so he is comfortable, pain free and happy?

Many people ask: When is my dog considered old? A good rule of thumb is to bring this discussion to the forefront when your dog is approaching his seventh year. Keep in mind however that smaller breeds are considered adult dogs for a few more years since they typically have a longer life span.

A seven year old Great Dane is definitely considered a senior dog whereas a seven year old Maltese is hardly that. Discuss your dog’s age with your vet especially if you begin to notice signs of aging.

Signs of aging: Hearing loss, greying around the muzzle, decrease in appetite, blueish or cloudy look to the eyes, hair loss, decrease in energy level and an increase in water intake.

Small lifestyle changes can make your senior pooch more comfortable.

Bedding: Senior dogs really like their zzz’s so a clean comfortable bed is a must. There are many varieties of orthopedic beds out there that will take pressure off of sore muscles, joints and ligaments.

Food: A slight shift in dog food may be helpful as well. If your dog has become less active, try a senior formula that offers a bit less fat and protein but more glucosamine. The latter serves as an anti-inflammatory and can promote joint health and manage arthritic pain.

Supplements: Speaking of glucosamine and chondroitin. Try adding a supplement to your pet’s daily diet to further relieve the effects of aging joints. Glucosamine and Chondroitin can help to reduce inflammation, therefore reducing stiffness and pain. Fish oil is also a great supplement to add. It aids with skin and coat and is an anti-inflammatory.

Toys- Opt for toys that are a bit softer. As your dog ages his teeth can become more sensitive. A softer toy will still give him a ton of fun but will be gentler on his mouth.

Coat- Keep him clean. Some of my clients say that their senior dog seems more smelly. Opt for an in between bath spritz that will keep him smelling fresh!

Fresh water- Other recommendations are to always have fresh water for your senior.

Manage your expectations of what they can do physically and make sure they don’t over exert. Especially in hot weather, monitor their outdoor activity closely.

Senior dogs have a lot of love to give. And if you are considering adopting a dog, you just might want to think about a dog that has a few years under their belt. As you look into those soulful eyes, just think, potty training is taken care of, they know their manners indoor and out and they are more than happy to have you cuddle up with them for a nap!

© Jennifer Fadal, Jenn Fadal is a Pet Wellness & Lifestyle Expert. She is a frequent contributor to the South Tampa Community News, BellaDOG magazine, Pet Product News International as well as other area and industry wide publications. Jenn is the pet correspondent for Daytime, a syndicated lifestyle show on NBC and the pet correspondent for Better TV, a syndicated lifestyle show part of the Meredith network. She can also be heard on Martha Stewart Living Radio. Jennifer owns Wag Natural Pet Market on Davis Islands and can be reached at jennfadal@yahoo.com or www.jennfadal.com.

If You Are Not a Runner

Working Women — Thu, 18 Aug 2011 21:01:22 GMT

If You Are Not a Runner
Debbie Voiles deb@debbievoiles.com

“I’m not a runner. I’d like to be, but I can’t run.”

I get that a lot, and this, too:
“I run a little bit, but I mostly walk; I’m not a runner.” They say that with great emphasis on the word “not,” and always follow it with an apologetic laugh.

I remember when I was eight. The 6th graders at the bus stop seemed like grown-ups. I couldn’t imagine ever being that big, or that old, but I did get that big and that old. Yet, it didn’t seem big or old when I got there.

It’s that way with running. It’s all about perspective. Where you will go and what you can achieve is based largely on where you have been and what you have done. You won’t believe you can do a 5k until you have run a mile, and that is the secret to becoming a runner. You have to start where you are today. If you are not a runner, then simply making the decision to become one is enough. The single, biggest obstacle is the mental one, believing.

You will find it surprisingly doable if you start with only slightly more activity than what you’re doing right now. That’s Day 1 of my Very Easy, Very Gradual Beginning Running Program. Tomorrow, you will walk a mile, but every two minutes, you will run 10 steps, and that’s all the running you’ll do. In fact, that’s all the running you’ll do for each workout the first week. Then, we only bump it up to 15 steps of running at a time for the next week. This gradual progression gives your body time to adapt to your new activity level and your mind time to grasp your new identity, that of a runner.

That’s right, on Day 3, you will wake up a runner. You will have already completed two days of the program and now it is time to start adjusting your self-concept. You can no longer repeat the “I’m not a runner” mantra. You will have completed the hardest part, making the commitment and getting started. After that, count on the sweet sensation of accomplishment to keep you going.
When I was growing up, I dreaded the day we did the 600 yard walk/run in school. It was always a disaster for me. That’s less than half a mile, but although I was athletic, I felt crippled any time I tried to run more than a quarter mile.

When I was in my twenties, my grandfather told me, “If you pick up a calf every day from the day it’s born, when it’s a cow, you’ll still be able to pick it up.” I’m not sure if that’s really possible (probably not) but I understood his point.

Many years after those miserable days at P.E., with much more wisdom and 20 pounds to lose, I tried running again, but this time I did it my way. I started with just a little bit of running mixed with much more walking and over time increased the running while decreasing the walking. Turns out that was the secret. That was 34 years and over 200 races ago.

What do you say? Today can be your Day 1.

There’s no shame in baby steps, but standing still won’t get you anywhere.