Driven to Succeed: Grassroots Marketing

For anyone starting a new business, marketing and advertising is essential. There’s no point having a fantastic product or service if no-one knows about it. Grassroots Marketing is a cost-effective way to reach your target audience using simple techniques like word-of-mouth, door-to-door sales, vendor opportunities and social media.

Working Women Founding member Michele Northrup, CEO of Intensity Academy will share by its important to go BIG and BOLD when it comes to marketing your BRAND.

Michele Northrup, aka the Saucy Queen has been burning down the competition within the fiery food industry. Her all-natural gourmet hot sauce company, Intensity Academy Sauces, has won more than 55 national awards! Michele was named Tampa Bay Business Woman of the Year in Manufacturing & Business Leader’s Woman Extraordinaire.

Michele’s career is anchored in service to nonprofit organizations and business concept creations. Her creative abilities have lead her to winning Fund raiser of the Year in Lutz, as their Honorary Mayor, aka Guv'na! She has provided organizations with strategies for successful long-range planning and marketing ideas. Her current company has her on a hot trail to success. Her all natural gourmet and hot sauce company has lead her to kick off a series of Saucy mentoring/consulting services with her fiery marketing techniques and BIG BOLD branding skills!

Sagicor Life Insurance Company At Sagicor Life Insurance Company, we are committed to enhancing the lives of our families, friends and neighbors with peace of mind and wise financial thinking for life. We are backed by our parent company, Sagicor Financial Corporation, which has 175 years of experience protecting women, wife and mothers in 22 countries around the world. Simple and straightforward, that’s LIFE at Sagicor.