Small businesses can benefit from the power of Good PR. But not every business or non-profit knows how to connect to the local media. Learn what reporters wants and how to give it to them at our WE2 Workshop sponsored by Concannon & Miller and Regions Bank.
You’ll learn:
- How to create a press release & a pitch
- How to brainstorm story ideas for the media
- How to contact reporters
- How to nurture relationships with the media
The goal of this workshop is to get you prepared to pitch the media immediately!
About Our Instructor:
Elizabeth Freid Vocke is the owner of Evoke Strategy, a local marketing firm specializing in PR and digital media. Elizabeth and her husband Devon opened Evoke when they noticed a need for new marketing techniques steeped in traditional strategy.
With almost 20 years of PR experience, Elizabeth leads the firm's public relations team, specializing in media relations and social media and content development.
Prior to opening Evoke, Elizabeth spent more than 11 years at international PR firm, Hill+Knowlton Strategies. While at H+K, Elizabeth’s expertise included strategic planning, media relations, digital media and video production. Her accounts included International Plaza, W.S. Badcock Corporation, VITAS Healthcare, and US Oncology, among many others. Elizabeth led the team for Badcock’s Centennial celebration, winning a PRSA national Silver Anvil Award. Elizabeth graduated from Florida State University. To learn more about Elizabeth and Evoke Strategy, visit www.evokestrategy.com.
About Our Sponsors:
Concannon, Miller & Co. is a CPA and consulting firm with offices in the Lehigh Valley, PA and St. Pete. They serve clients in 42 states, providing tax, accounting and business consulting services with the goal of improving the financial position of their clients.
Regions' mission is to achieve superior economic value for our shareholders over time by making life better for our customers, our associates and our communities and creating shared value as we help them meet their financial goals and aspirations.
Check out our monthly Women Entrepreneurs Exchanges (WE2) on the first Tuesday of the month and 3rd Wednesday of the month for an opportunity to get some feedback on your business through our facilitated roundtables.
