Zoom Workshop: Do's and Don'ts of Email Marketing

Email marketing is a proven tactic that marketers count on to drive results again and again. However, running a successful email campaign isn’t as easy as clicking on the “send” button. A successful email marketer knows and follows email marketing best practices for optimal results.

So, what are those best practices you should follow and bad habits you should avoid?

We will discuss the do’s and don’ts of the following to help you avoid and build successful email strategies

• Email Lists
• Subject Lines
• Mass Emails
• Mobile Optimization
• Email Intention
• Timing
• Images
• Selecting the Right Platform for your Needs
• Email Templates
• Email Integration
• Content

Lori Piencykoski founded Netco Design LLC in 2000 after spending a successful career in the insurance industry spanning claims, management and sales. She realized web design and SEO (search engine optimization) were under-served areas that had the potential for tremendous growth. She became a Certified Internet Webmaster and works her “magic” to produce unparalleled results in the areas of web design and SEO. Lori prides herself in spending time with her clients and getting to know their businesses to help them fully engage their internet presence. Lori works with each client to determine which social media platforms, website tools and SEO/SEM options will yield the best result for their business.