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Zoom Workshop: Customer Journey Mapping

  • 13 May 2020
  • 2:00 PM - 3:00 PM
  • Zoom

Registration


Registration is closed

Creating customer journey maps gives you a visual representation of every experience your customers/members/donors have with your brand. It tells the story of their experience with your brand from initial engagement through a hopefully long-term relationship, and illustrates gaps and opportunities you have to improve that journey.

From this you’ll have a better understanding of what drives your customers’ attitudes and behaviors to craft tailored and consistent marketing and engagement strategies.

In this one hour zoom workshop you will learn:

  • How to nail down who your customer actually is, and create a persona profile for them.
  • Understand your customers goals.
  • Map out the touch points of engagement.
  • Identify their pain points, and current customer roadblocks and opportunities.
  • Create a plan for improvement.

Meet your presenter:

Robin Dreier is a strategic thinker with a flair of creativity and a “budding serial entrepreneur”. She runs a gift curation and party planning business called Dotting the Details, and recently launched a YouTube series called Basically Adults offering “lessons in adulting” to generation Z and millennials.

Prior to taking the leap to full time entrepreneurship in late 2019, Robin spent a decade working in nonprofits and also received a graduate certificate from the University of Tampa in nonprofit management. Her last four years she spent leading member and volunteer recruitment for Girl Scouts of West Central Florida.

In the community Robin is an active member of the Junior League of Tampa, Rotary Club of Tampa, and Working Women of Tampa Bay.


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