Zoom Workshop: The Guide to Google Analytics

Search engine marketing is incredibly important for any business with a digital presence of any kind. Search engines deliver 10x more traffic than social media, for starters. No matter how many brand-building campaigns you're engaging in, search engines and search engine marketing should be at the core of your digital marketing efforts.  

If you have wanted to learn about Google Analytics then this workshop is for you! You will learn why you need it, how to get it, how to use it, and what the workarounds to common problems?

Topics we will be covering in real time are:

• How to create a GA account
• How to install GA on a website
• How to integrate GA with Google Search, Google As and Google Ads Express
• How to add additional users
• How to create goals
• How to navigate GA and interrupt the information
• How to add event driven actions
• Where to look for information.
• How to use the information from GA to improve your website
• How to create and download reports

Lori Piencykoski founded Netco Design LLC in 2000 after spending a successful career in the insurance industry spanning claims, management and sales. She realized web design and SEO (search engine optimization) were under-served areas that had the potential for tremendous growth. She became a Certified Internet Webmaster and works her “magic” to produce unparalleled results in the areas of web design and SEO. Lori prides herself in spending time with her clients and getting to know their businesses to help them fully engage their internet presence. Lori works with each client to determine which social media platforms, website tools and SEO/SEM options will yield the best result for their business.