Zoom Workshop: Be Your Own Publicist

REMINDER: All zoom workshops are recorded and a link will be sent to all registered guests following the live presentation.

Every business wants publicity. But in a crowded media landscape, its more competitive than ever to get your message noticed and heard among journalists and social influencers. In this workshop, you’ll learn what the media wants and needs, and how to give it to them.  Topics include:

• The Art of the Pitch

• How to be irresistible to journalists

• The 5 Golden Rules of Media Relations

• Ways to get social with reporters and influencers

You’ll go home with a better understanding of the media and simple ways to promote your business to them. 

Storyteller and strategist, Candace Rotolo is founder and principal of Point of View Communications. She specializes in media relations training and coaching business owners, executives, and entrepreneurs simple ways to get their brand noticed by the media. Candace has helped place clients in prominent outlets such as Redbook, Shape, Associated Press, CBS News, Forbes.com and other local, regional, and trade outlets.

A former award-winning journalist who spent nearly two decades working as a TV news reporter/anchor, magazine editor and freelance writer, Candace offers clients her unique perspective on what businesses need to get their message noticed in today’s competitive media landscape.