Clearwater Marketing Mastermind Breakfast

There has never been a more important time to be authentic.  How will you convey your passion for what you do in 2014?  Whatever your business objectives for the new year, you must be able to communicate your story so that you can connect with your target audience.

In April's Marketing Mastermind we will dive into your business's visual story.  A logo is not your brand, nor is it your identity.  Logo design, identity design and branding all have different roles, that together, form a visual story for a business or product.  We will work on strategies and objectives as a group.  Bring your businesses challenges with you and take advantage of the collective experience of this great group of professionals.

Mastermind Facilitators:
HEATHER STALKER - A rebel with a cause and far too many cardigans, Heather Stalker brings 20 years of editorial and brand strategy experience across many industries, most notably publishing and hospitality. Her unquenchable thirst for all things media undefined storytelling, design, photography, branding and social undefined make her the go-to creative for small businesses who crave personality. But when it comes to fun, she likes to turn up the heat, be it on the mat (bikram yoga), on the trail (triathlon) or in the kitchen (she’s a classically trained chef).

JODI FRITCH - A Tampa Bay native, passionate wine and food blogger and survivor of the restaurant business, Jodi Fritch uses her love of all things local to help local businesses tell their story via social media networks. As a veteran of the wine business, Jodi understands the concept of storytelling and the importance of engaging customers in your brand. A self-trained social media networker, and influencer, you can often find Jodi with her nose in a marketing book while sipping on some wine. Jodi's idea of fun is getting friends together in the kitchen to show off a bit with her food and wine pairing skills.

HEATHER and JODI combine their experiences and provide business services at www.cravecreative.co

A special thank you to our hosts at Answer Excellence, courtesy of WWOTB member Judy Butler.